TOP 5 CRM for beauty salons

Beauty salon management also requires the introduction of new technologies for efficient management and control of processes. Many processes can be automated now. In this article, we will consider all the advantages of CRM and present the best systems on the Ukrainian market.

What is CRM?

CRM is a system for monitoring company processes and managing customer relationships. CRM facilitates the organization of work, accounting of income and expenses.

CRM systems for beauty salons have their own specifics, as they take into account many nuances of the beauty industry and are adapted to its needs. A specialized CRM system will help maintain a client base and statistics on the work of masters. Many CRMs for beauty salons have wizard page builders and forms for self-registration of clients. A good organization of the workflow is an important component of a successful business.

Why CRM is needed and what business issues it closes

Why you should implement CRM right now:

  • - CRM tools will help remove the human factor from the recording process and significantly relieve the administrator and master.
  • - Ability to make a reliable history of customer visits.
  • - Setting up notifications for masters.
  • - Newsletter to the client base with current offers and reminders of the appointment.
  • - Keeping statistics on areas and finances.

There are various CRM systems for beauty salons on the market, we have included the best of them in the review below. A variety of programs makes it possible to choose the most suitable functionality for your business.

What to look for when choosing a CRM system for a beauty salon

  1. CRM should have all the necessary planning tools. You should be able to enter all the necessary parameters: the names of services, profiles of specialists and the time of each session. You definitely need a calendar for entries, where you can plan the schedule of each master, taking into account their workload.

  2. Automatic notifications for recording masters. Each master needs to know his schedule in advance and plan his working day. Timely notifications about changes in the schedule will help to avoid overloading the master.

  3. Statistical reports. To understand the dynamics of growth, the CRM system should provide the ability to generate reports on the workload of masters and income. As well as reports on the costs of the services provided and the cost of each session.

  4. Complete client base. To invite clients in a timely manner, it is important to know information about the history of their visits. Modern CRMs keep a history of customer records and their data.

  5. Accounting for a warehouse with materials. This feature will help you plan the purchase of cosmetics and prevent shortages in the salon's warehouse. It is also very convenient for salons that additionally sell home care products.

  6. Possibility of integration. One of the most important nuances for conducting marketing campaigns and attracting new customers. Integration will help to place the registration form on external services, for example, on MyBeauty.

  7. Price. Most programs are paid and the price depends on the quality of the software and the number of functions used. Payment for online services occurs according to the subscription system, the cost of CRM online is $5 per month. Buying a license for the program will cost much more. Some developers may offer free CRMs for the beauty business, but their functionality is very limited.

TOP 5 best beauty salon CRM systems

- CRM integrates calendar and schedule management of employees.

- Beautiful and convenient form for recording.

- You can add photos to the client base.

- There are all necessary financial and statistical reports.

- Ability to maintain a database of the sale of goods and certificates.

- Functionality for adding current promotions and discounts on the loyalty system.

- Introduction of the report of prepayments and salaries of employees.

- Cost from 400 UAH per month.

- All necessary statistics and analytics.

- Online registration and the possibility of integrations.

- Diary and application for the master.

- Installation of the widget in the social networks of the beauty salon.

- Automatic notifications for masters and reminders for clients.

- Cost from 165 UAH per month.

- Combines all areas of the beauty salon.

- The platform offers scenarios for working with the client.

- Convenient hint system for the user.

- Detailed reports and analysis of KPI's.

- Automation of work with the cash register.

- Integration with IP-telephony.

- Cost from $60 per month.

- Ability to integrate with external services.

- SMS-reminders about the appointment.

- Control of goods turnover.

- Managing the schedule of the masters.

- More than 7 years on the market.

- More than 150 reports on various areas of your business.

- Cost from 450 UAH per month.

- Convenient appointment calendar for masters;

- Client base;

- Goods and services;

- Professional warehouse accounting;

- Certificates;

- Calculation of salaries for employees;

- Finance and mini-accounting;

- Integration with cloud cash desks;

- Reports;

- SMS and Telegram mailings;

- Mobile app;

- Cost from 430 UAH per month.

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